White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,51 although the two are not identical. SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. An internal linking tool to help you weave a web of internal links on your website, boosting your SEO by making your site more navigable and interconnected. Think of it as laying down a network of roads within your website, guiding visitors and search engines alike. Part of InLinks, this indexing checker tool checks how well search engines understand the named entities (people, places, things) in your content.
Leveraging Social Media Marketing for SEO Benefits
So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. It’s no secret that you want to use your keyword a handful of times on your page.
Use Long-Tail Keywords
For those uninterested in article limits, Surfer also integrates with Jasper to make your content creation super (artificially) intelligent. Combined with the hefty subscription cost, Surfer is definitely a premium tool, but one that’s absolutely worth it. Our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. This gets tricky when you consider how many types of software marketers use for specific aspects of SEO.
SEO has evolved significantly since its inception in the early-1990s. It began with webmasters manually submitting URLs to search engines and including keyword-rich meta tags. Early search BHS Links engines, like AltaVista and Infoseek, used these tags to index content.
Optimize Content For Semantic SEO
It analyzes your existing content and suggests ways to improve its rankings. Semrush is a marketing software that can boost your online presence in the eyes of search engines. Majestic has a site explorer, a backlink history checker, and a search explorer. Together, these features orient your page in the larger scheme of things.
Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. The Screaming Frog SEO Spider brings to light plenty of weak spots that need TLC. If you have empty or repetitive meta descriptions, it calls your attention to these mishaps.
- Our SEO consulting services resolve around creating custom solutions based on your unique needs.
- For example, your pillar page can be about “link building,” and cluster subtopics can be “guest blogging” and “email outreach.” Among others.
- Type keywords such as “title tag,” “meta description,” or “H1 tag” into the search bar to filter and display only the relevant results.
- Use free tools like Grammarly, Readability Test, and Hemingway Editor to proof your content.
For this specific use case of analysis, Ahrefs and Semrush are a little more robust because they’re almost entirely dedicated to it. But seoClarity still holds its own, particularly by adding the kinds of on-page analysis utility you get from audit-centric products like SEOptimer and Surfer. I define an SEO tool as any software you can use to improve some aspect of a search engine optimization campaign. These tools can serve many different functions, including search query analytics, reporting automation, AI-driven content optimization recommendations, and website performance analysis. Search engine optimization works by optimizing a website for more than 200 search engine ranking factors. Before you close the tab on this search engine optimization 101 rundown, SEO specialists do not optimize for all 200 factors.
While the more robust SEO platforms have pricey monthly fees, there are some free tools you can use if you don’t have the budget. For example, there’s free software you can use to constantly monitor how your Google Business Profile ranks on Google so you can improve your profile and local SEO efforts. Because of that, it wouldn’t make sense to tackle keywords that aren’t relevant to your audience.
The Rich Results Test will discover if your website can support rich results, which is when your Google result includes non-textual elements like images. The Counting Characters tool will provide both the character count and the pixel count to ensure you are creating meta tags that are not cut off by an ellipsis – represented by (…). Featuring keyword reports, keyword research, crawling dates, and more. From social tools and schema generator tools to webmaster tools and web design tools, check out the free suite of tools from Internet Marketing Ninjas. Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via this curated list.
Find pages with low engagement, then work to improve the user experience and content quality. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
